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Decor Matters mixes game design with serious home decorating tools that aim to keep shopping for new furniture and homegoods fast and easy. The application allows users to create DIY design projects — start from scratch, or converting existing design concepts from Pinterest, Houzz and Instagram — and provides “inspiration pages” to keep users motivated and trying new design options. Decor Matters AR feature allows users to preview their homegoods upgrades in their own space, allowing the shopper to judge fit and how well the new items with mesh with the existing design. Decor Matters includes millions of home furnishing options from renowned retailers like Target, Overstock, Crate & Barrel, Pier 1, West Elm, IKEA, Ashley, and more.
The Homestyler app lets users create their own design projects, and share them with family and friends to get feedback or to bask in their adulation. Users simply take a picture of their room, upload it to the Homestyler app and start designing. The app includes thousands of home furnishing options from the likes of IKEA, Target, Crate & Barrel and Pier 1, so users are never at a loss for products to try in their space. Homestyler then lets users check out products in their space through an Augmented Reality View. In addition to powerful design tools, Homestyler is also a hub for thousands of home improvement professionals, and the app offers regular design contests for users to show off their skills.
Macy’s uses a 3D Cloud-based Augmented Reality API to make 3D AR furniture available in their native iOS app. Consumers shopping for furniture using the Macy’s native iOS app simply tap the “View In My Room” button on the product detail page of the furniture that they’re interested in visualizing. This launches the AR camera feature and allows them to place the 3D furniture into the context of their own homes.
More home decor and small appliances than actual furniture, this at-home AR-enabled shopping experience is a part of Amazon’s native iOS app. Amazon’s AR View requires an iPhone 6S or newer running iOS 11. Download and open the main Amazon app then click on the camera next to the search bar .From the floating menu, choose “AR view.”
GoldRun founder Vivan Rosenthal was very early to the market with Augmented Reality solutions for retailers, specializing in a combination of AR and location-based marketing. To build brand awareness, back in 2010, the sneaker brand Airwalk created invisible pop-up stores in various locations in partnership with GoldRun. The app did millions in sales and the exclusive products sold out. In addition to Airwalk, Nike, AXE body spray and others created GoldRun AR real-world treasure hunt experiences (think of it as Pokemon GO for brands) between 2010 and 2013. In 2014, the company changed direction and its name (now it’s Snaps), and became a conversation cloud company.
Sephora’s Virtual Artist is the Augmented Reality beauty app that started it all. Initially, the app allowed users to upload a selfie and “virtually try on” various products that could be purchased from Sephora. In 2018 it was updated to allow users to view themselves moving in real-time as their selected makeup application moves with them. According to Retail Dive, the update was backed by research showing a 22 percent drop in conversion rates when virtual products did not line up or appear correctly on the user’s face.
The L’Oreal Makeup Genius app lets customers try on makeup, blend different shades on their faces, and mix products to get the results they want. By scanning the product’s bar code in a store or selecting the product online, the app will apply it to the customer’s face using Augmented Reality. L’Oreal owns Modiface, the company behind Sephora’s Virtual Artist app.
It’s hard to think of an industry that has to battle fears of buyer remorse more than tattoo parlors. Getting inked is permanent, which is why the InkHunter app is such a terrific use of Augmented Reality to solve a real-world problem. InkHunter allows users to preview any tattoo design on their body. The app includes a gallery of designs, but users can also use their own or pull images off the web. users can tweak the look of the tat with the included photo editor, then view their potential permanent addition from different angles using the AR view. InkHunter is available in both the Apple App Store and Google Play.
The L’Oreal Style My Hair app uses Augmented Reality to let users check out new hairstyles and colors without the fear and apprehension that come with changing a hairstyle. The app’s AR tracking is solid enough that users can move around and flip their hair, to get a better idea of how a hairstyle will look in real life. As with most beauty apps, the L’Oreal Style My Hair app also features multiple sharing options, so you can poll your friends on which new do is right for you. Once a winner is chosen, users can use the app to find a L’Oréal salon and make their new cut a reality.
Billed as “An AR Toybox for your home,” Housecraft makes it easy to plan for future homegoods purchases and upgrades. Housecraft uses Augmented Reality to let users place 3D models of furniture throughout their home (they just added hot tubs!), in the process determining whether the items fit and how they will go with the existing pieces. Housecraft also allows users to save room configurations for later viewing. The app is a free download from the iOS App Store or Google Play.
Magicplan lets users create floor plans using the camera on their mobile device. The application automatically detects and captures windows and doors, measures ceiling heights, and draws a floor plan. Once the room is created (in as little as 30 seconds), Magicplan enables material and cost estimation, placement of 3D models, and virtual tours. Floorplans can be viewed in 3D and 2D views, exported in a variety of file formats (PDF, JPG, etc.), and are compatible with Excel, AutoCAD and design other programs. Magicplan is a free download, but there are in-app purchases and a subscription charge for the more advanced features.